WORKS / THIGH

The real pearl, since 1919.

Damasco Studio for Coscia Jewels, a reference brand in the world of pearls that has been transforming the finest pearls into real emotions for more than a century.
Our intervention has been accompanying Coscia Jewels and its brands – LeLune and Glamour – on a path of growth, expansion and consolidation of its identity, both digitally and in the global luxury market, for more than 10 years.

CONCEPT

The project is based on the history of Coscia Jewelry, a family that has been synonymous with quality and selection of the finest pearls since 1919. The true strength of the brand lies in the legacy of know-how passed down from generation to generation and the ability to adapt this tradition to the contemporary, creating jewelry that speaks to the heart and mind.

Damasco Studio has translated this heritage into a powerful narrative that celebrates the intrinsic beauty of pearls, emphasizing their rarity and emotional value.

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Our strategy has emphasized the ability to offer a variety of collections Coscia, from classic to modern lines, making each piece accessible to the different desires of the public, while maintaining an inimitable elegance. The pearl, a symbol of purity and refinement, thus becomes the emblem of timeless elegance that spans eras and styles.

The real gem, a story of excellence.

STRATEGY

Damasco Studio x Coscia developed an integrated project:

Analysis of brand history and value
An in-depth analysis of Coscia Jewelry’s long history, studying its family roots and positioning in the pearl industry. This allowed us to identify the distinctive elements that make the brand unique, and to define a communication strategy that would enhance these aspects.
Multichannel management and brand expansion
Damasco Studio supports Coscia in managing various communication channels, developing content for social media, designing catalogs and various graphic materials, coordinating materials for international trade shows, and managing the expansion of the group’s various brands. Each initiative is designed to communicate the excellence of craftsmanship and the superior quality of pearls, making the brand a reference point for both luxury audiences and younger, more dynamic customers.
Strategic Coaching
Our work has not stopped at communication, but accompanies Coscia Jewels on a path of strategic growth, supporting the brand in expanding to new markets and consolidating its presence among industry leaders. Through a tailored approach, every touchpoint-from digital to event management-reflects the exclusive identity and prestige of the brand.

RESULT

Thanks to the aesthetic and strategic approach of Damasco Studio, Coscia Jewelry has been able to strengthen its heritage while modernizing its image. Our consultancy has enabled the brand to consolidate internationally, reaching new audience segments without ever losing its authenticity. Every detail of communication, from content for social to trade show presentations, helped create a coherent and powerful narrative where tradition and innovation are seamlessly intertwined.

Damasco Studio provides ongoing coaching through regular analysis and monitoring of results, ensuring that brand growth is steady and in line with the ambitions of the global luxury market.

DIGITAL STRATEGIES || GRAPGIC DESIGN || SOCIAL MEDIA MARKETING || TRADE SHOW SET UP || PHOTO&VIDEO MAKING