WORKS / ANGELO SCARONI WINES
Wine is like art.
Damasco Studio for Angelo Scaroni Vini developed all phases of branding, from analysis to label and packaging design development to supplier sourcing for corks and bottles to material printing management.
The creative direction was enriched by the personal involvement of Manuel Cuman, owner of Damasco Studio and partner in the company, whose commitment led to an image that reflects the authentic soul of the brand.
CONCEPT
The context has changed, the times have changed, but the goal of the Scaroni winery always remains to produce high quality wine, gathering the know-how and legacy of the past and following that passion that like a common thread runs through this fascinating story.
Wine experienced as a story to be told then, a journey to be experienced, the most beautiful journey, the most exciting journey, the journey of life.
Angelo Scaroni wines of Breganze, the story continues.
STRATEGY
After careful analysis of Angelo Scaroni’s unique characteristics, we outlined a strategy to build a distinctive identity capable of positioning itself strongly in the industry.
Brand Analysis and Positioning:
The strategic approach for Angelo Scaroni Vini followed a structured path, starting with an in-depth study of the market and competitors that allowed the identification of an ideal positioning for the brand, oriented toward a refined audience, attentive to authentic, quality products.
Brand image creation:
With meticulous attention to every visual element, from labels to packaging. Construction of the style also involved the selection of suppliers for caps and bottles, with special attention paid to every graphic and production aspect to ensure an image that fully reflected the brand’s values of craftsmanship and quality.
Art direction and graphic materials:
The production of visual content, through photographic shots, videos, graphics is designed to enhance the features of the product, presenting it in a harmonious yet powerful way.
RESULT
The branding project has given Angelo Scaroni Vini a distinctive presence in the wine market through strong and consistent visual communication. The coordinated image, enriched by Manuel Cuman’s personal contribution, strengthened the company’s positioning, highlighting the value of its wines and creating an authentic bond with the public. The result is a brand that stands out as a symbol of excellence and authenticity, capable of combining tradition and modernity in an elegant and recognizable image.
IDEA || ANALYSIS & RESEARCH || BRAND IMAGE || GRAPHIC DESIGN || PHOTO&VIDEO MAKING || BRAND MANAGEMENT
