WORKS / FAMI SPA

Give new value to your time.

Damasco Studio x Fami Spa, a leading designer and manufacturer of industrial furniture and logistics solutions. We led the company through a major renovation phase.

With an integrated marketing and communication strategy, we have redefined the brand image, launched new products and optimized internal dynamics, thus consolidating its prominent position in target markets.

CONCEPT

Underlying the project for Fami Spa is the concept of optimization and innovation. The new brand identity enhances its long tradition and emphasizes the future with a key idea: “give new value to your working time.” In a context where time savings and efficiency are essential, Fami Spa positions itself as a reliable, cutting-edge partner, offering functional and innovative solutions to optimize work. The logo restyling and new communication express this evolution, combining tradition and modernity in a renewed brand identity.

DESIGN,
INNOVATION,
GROWTH

For Fami Spa, Damasco Studio developed a structured and comprehensive plan that encompasses all areas of communication, image and internal business dynamics. Each stage is designed to ensure consistency, effectiveness and impact.

Analysis and Strategic Positioning
Evaluate current positioning and marketing and communication strategies against competitors to define a targeted expansion strategy that enhances Fami Spa’s strengths and explores new growth opportunities.
Brand image development and integrated communication
– Creation of a new visual identity, with logo restyling and consistent multichannel communication, on and offline.
– Development of an iconic corporate gift, a historical product elevated to a design element, which reinforces the brand image.
– Management of communication for new product launches and exhibition booth set-up to draw attention to strategic innovations.
Internal optimization and training
Implementing an ongoing coaching and training program to improve internal collaboration, with initiatives such as the “Fami Training Tour” for the sales team and “Home Tour” point-of-sale display setups aimed at strengthening internal cohesion and enhancing brand positioning in the market.

RESULT

Thanks to the work of Damasco Studio, Fami Spa has embarked on a 360-degree renovation phase, both in terms of image and internal dynamics. Our strategic consulting has consolidated the brand’s strategic presence, preparing it to meet future challenges with a unique and innovative proposition.

Through constant monitoring and continuous optimization, Fami Spa now stands stronger, more dynamic and ready to conquer new markets.

MARKETING STRATEGIES || COACHING || GRAPHIC DESIGN || SOCIAL MEDIA MARKETING || TRADE SHOW SET-UP || PHOTO & VIDEO MAKING