WORKS / LUSI JEWELRY
Fancy jewelry for your brand.
Damasco Studio x Lusi Gioielli, a high-end jewelry brand rooted in the heart of Italian tradition, has redefined its visual identity and consolidated its presence in the international market.
Our goal was to transform the know-how and excellence of Lusi Gioielli products into a contemporary communication strategy capable of enhancing the authenticity and quality of Made in Italy.
LUXURY,
TRADITION
AND INNOVATION
Damasco Studio shaped the vision of Lusi Gioielli through an aesthetic-communicative strategy that came to life through a restyling of the visual identity, from developing the logo to defining a coordinated style across all communication channels.
The moodboard of the project is inspired by the distinctive features of Italian craftsmanship, the warm and precious colors of stones, and the delicacy of handcrafted details that make each piece of jewelry unique. The result is a perfect balance between tradition and innovation, in which each piece of jewelry becomes not only a symbol of luxury, but also a vehicle for artistic expression.
Made in Italy elegance and innovation.
STRATEGY
Damasco Studio x Lusi Gioielli developed a tailored strategic plan designed to breathe new life into the brand identity and create a coherent and powerful communication system. Each phase of the project was designed to best enhance the essence of this high-quality jewelry manufacturer and amplify its visibility internationally.
- Strategic Analysis
Our intervention began with a detailed analysis of the company, its digital marketing and communication strategies, and positioning against the main competitors in the luxury jewelry market. This phase allowed us to identify areas for improvement and harness the untapped potential of Lusi Jewelry to build a tailored strategy. - Defining the brand identity
We redefined the style of the brand, starting from the restyling of the logo through the development of an aesthetic-communication strategy. Our goal is to ensure that every touchpoint, from the website to social media to catalogs and trade show displays, reflects the excellence and elegance of the brand. - Designing collections
With Lusi Gioielli, we develop stylistic research and development projects, contributing to the creation of new collections through hand-designed jewelry that embodies the perfect fusion of luxury and artistic expression.
A NEW ERA,
AN ACHIEVEMENT OF EXCELLENCE
Thanks to the intervention of Damasco Studio, Lusi Gioielli was able to embark on a path of renewal that enhanced its identity without betraying its roots. Our strategy enabled the company to strengthen its image through elegant and consistent visual communication on each platform.
The new brand positioning has not only made Lusi Gioielli a name synonymous with luxury and sophistication, but has also opened up new opportunities for growth in global markets.
Damasco Studio continues to monitor and optimize the strategy, ensuring that Lusi Gioielli remains a benchmark in the luxury jewelry industry, with a constant eye toward the future and continued growth fueled by creativity and precision craftsmanship.
JEWELLERY DESIGN || DIGITAL STRATEGIES || GRAPGIC DESIGN || SOCIAL MEDIA MARKETING || TRADE SHOW SETUP || PHOTO&VIDEO MAKING
