WORKS / TECNIGOLD
Sequences of beauty.
Damasco Studio x Tecnigold, an international icon in gold chain making since 1979. Our intervention redefined the identity of a brand that represents the excellence of Made in Italy, resulting in a communication strategy capable of enhancing the eternal beauty of its creations and strengthening its global presence.
Every project for us is a challenge that we embrace with vision and dedication, with the goal of transforming every detail into a powerful story.
BEAUTY AND COMMUNICATION
IN HARMONY
Underlying the project is the beating heart of Tecnigold: “Sequences of Beauty.” The beauty lies in the perfect harmony of the natural sequences, where each moment intertwines with the next in a timeless rhythm. Tecnigold gold chains embody this perfection, celebrating the union of past and future, just as sunlight reflects in gold and captures its essence.
Damasco Studio has shaped this vision through the exaltation of the Tecnigold genius loci, born in the fertile land in terms of culture and landscape, from which genius and creativity inevitably springs. This powerful value gave rise to an image tribute to sculptural beauty and elegance: desaturated statuesque bodies emerging in contrast to vivid details, capable of enhancing the purity of the creations, turning each image into an ode to perfection.
Life is beauty, and beauty is a sequence.
STRATEGY
Damasco Studio x Tecnigold has charted a precise, focused and consistent course that has elevated the brand to new levels of recognition and prestige.
- Strategic Analysis
We examined the company’s current status, its communication and marketing channels, identifying untapped growth opportunities and compared its performance with that of its major international competitors. This analysis highlighted Tecnigold’s potential and laid the groundwork for a targeted strategy. - Coordinated brand identity
Our mission was clear: to define a new brand identity that was perfectly aligned with Tecnigold’s values and capable of strengthening its market presence. We have developed a comprehensive aesthetic and communication strategy that integrates all corporate channels-from the website to social media presence, from catalogs to trade show displays-to ensure harmonious and powerful communication across every touchpoint. - Company profile
We are outlining a company profile that tells the soul of Tecnigold: the passion for the art of goldsmithing and the excellence of Italian manufacturing. The company profile is an essential tool for conveying the brand’s values and story, positioning it as an iconic point of reference in the industry, both in the digital and physical context.
A SUCCESSFUL EVOLUTION
Through a strategic communication ecosystem, Damasco Studio has supported Tecnigold in consolidating its leadership in the international jewelry market. The perfect coordination between image, message and presence on each platform has created an extraordinary perceived value, strengthening the bond between the brand and its stakeholders.
The strategy adopted does not stop at the present, but charts a path towards the future: a constant growth that finds its main engine in our holistic approach.
We constantly monitor the evolution of the strategy through periodic reports, analyzing the results obtained and making optimizations to keep the brand always in the spotlight and at the forefront.
DIGITAL STRATEGIES || GRAPHIC DESIGN || SOCIAL MEDIA MARKETING || TRADE SHOW SET-UP || PHOTO&VIDEO MAKING
